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Quantum helps to promote new ‘social supermarket’ Nifties!

15th June 2016

Quantum Public Relations is delighted to be working with ‘social supermarket’ Nifties to raise awareness about and help tackle food poverty in Dover, Kent.

Nifties approached Quantum PR for media relations support, writing press releases and targeting appropriate journalists to distribute them to, in order to promote the good work that they are doing for local people.

Quantum secured broadcast interviews for Nifties’ founder, Nathaniel Richards, with radio stations including BBC Radio Kent, KMFM and Heart Radio, as well as achieving positive news cuttings with the Daily Mirror and Dover Mercury.

Annual food waste in the UK amounts to nearly 12 million tonnes, according to the Waste and Resources Action Programme. Nifties aims to reduce this, while offering customers essential food items, such as tinned and dry goods and fresh ingredients, at dramatically reduced prices by purchasing short-dated and damaged items from supermarkets and other stores. As a social enterprise, all profits are re-invested into more stock and go towards supporting further price reductions, meaning local people can afford to feed themselves.

For more information visit the Nifties’ Facebook page.

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