Furley Page – PR support for leading Kent law firm

Background 

Furley Page is one of the most highly respected law firms in the South East of England, renowned for its legal expertise and high standards of client service.

Established in 1725, the firm’s reputation is built upon professional excellence. From its offices across Kent, Furley Page works with regional, national and international businesses and organisations, in both the public, private and not-for-profit sectors. The firm is recognised for its legal expertise by Chambers UK and The Legal 500.

Brief 

Quantum PR was appointed by the firm’s Senior Management Team to support Furley Page’s ongoing PR and marketing campaign. The management team was keen to raise the firm’s profile in key legal and subject-specific trade media publications, across various sectors including legal, HR, employment, property, agriculture and personal finance.

Furley Page works predominantly on behalf of businesses, and a large focus of the PR campaign was also to improve coverage in B2B trade press, to raise the firm’s profile and enhance its reputation with key decision-makers and business leaders.

Working closely with the firm’s Marketing Manager and Senior Management Team, Quantum developed a comprehensive long-term PR strategy to meet the client’s objectives.

Outcomes 

During a six-month period in 2018, Quantum secured more than 100 cuttings in key trade media titles, including the Law Society Gazette, New Law Journal, Law Skills Magazine, Letting Agent Today, Estates Gazette, Landlord Today, Employee Benefits and South East Farmer, as well as key regional business titles, including Kent Director, South East Business, the Kent Corporate Finance Alliance, Thinking Business, Inside Kent and the Kent Messenger Group.

During the period the agency also secured several radio interviews for the firm’s Partners with BBC Radio.