Leasehold Solutions – Media relations for market leading project management firm
Leasehold Solutions is a market leader in the complex leasehold enfranchisement sector. The company has considerable expertise in project managing lease extensions and freehold purchases for properties across the UK.
Established in 2002, the family-run business, based in Croydon, is the largest and longest-established company of its kind, enabling flat owners to extend their leases or acquire their shares of the freehold without experiencing an expensive learning curve in dealing with their freeholders and the valuers, solicitors and other agents representing both parties.
Passionate about empowering the country’s 4.1 million leasehold flat owners to take control of the value of their properties, Leasehold Solutions was keen to raise awareness of leasehold issues, including the dangers of informal deals and the significance of the 80-year mark, after which the cost of a lease extension increases dramatically.
Leasehold Solutions approached Quantum PR for support in delivering a comprehensive media relations campaign to raise awareness of the key issues surrounding the UK’s 1,000 year old leasehold system.
Leasehold Solutions was keen to broaden its exposure across a variety of media outlets, including national media, property trade press, the legal press and personal finance outlets.
Quantum PR conducted an introductory meeting to establish the company’s key messages and the topics that were of particular importance to the sector. Key topics identified included:
- Highlighting the importance of extending leases before they fall below the 80 year mark
- Raising awareness about the dangers of accepting ‘informal’ lease extensions
- Exposing the practices of unscrupulous freeholders, including onerous ground rent clauses included in the small print of leases
- Commenting on government legislation
Quantum also provided support with the planning and delivery of regional Leasehold Roadshow events, which give flat owners access to experts in the field of leasehold enfranchisement.
Quantum PR secured a high volume of coverage in key national and regional media, including an interview on BBC Radio 4’s You and Yours, features in Solicitor’s Journal, Estate Agent Today, Flat Living, Money Wise, and Today’s Conveyancer, as well as The Daily Telegraph, The Financial Times and The Daily Mail. Leasehold Solutions’ Managing Director was also interviewed for a special leasehold programme on the BBC’s Victoria Derbyshire show and Property TV.