When it comes to content marketing ideas, the case study remains one of the most effective means of communication. It’s no wonder that so many organisations continue to invest time and effort into creating case studies that showcase their best work. Indeed, a recent survey by the Content Marketing Institute revealed that B2B content marketers reported a 70% effectiveness rate for case studies.
Case studies can take many forms; from a short quote on a website to a longer piece detailing key solutions and outcomes. Video testimonials that can be edited into shorter clips for social media have also proved to be effective.
As well as helping to build reputations and provide insights into the way an organisation operates, case studies can also support a company’s business development efforts. Demonstrating the clear, tangible results your team has delivered to clients can help you secure new leads and sales.
Building a suite of case studies that demonstrate the good work your company has delivered on behalf of clients still remains one of the most valuable marketing tools.
Here are five reasons why your business should be using case studies:
- Case studies give your audience confidence and build trust in your product or service by providing evidence of its value and quality.
- Case studies provide valuable original content for your website, boosting SEO across your platforms. Consider using videos, photos and infographics to make your case study more attractive.
- You can pack your case study with keywords for SEO purposes which will help to boost your ranking on internet searches.
- Regular updates to your website help to keep your content fresh and provide something new and interesting for returning website visitors.
- Case studies help you gain new customers if visitors read how you’ve helped someone else with a similar need then they might just give you a call themselves.
Don’t forget the essentials:
- Demonstrate how a problem was solved – what did your business do to overcome any issues that were faced?
- Detail has your company’s involvement benefited your client. Did they receive more new business leads or increases in turnover or productivity?
- Discuss how the work you delivered supported existing work plans and client objectives.
- Consider how your company went above and beyond others. For example was it the customer service or account management that made you stand out from the crowd?
- Facts and figures are key. Numbers and statistics are arguably the most important part of a case study.