Bella Vou is a private cosmetic surgery clinic located in The Pantiles, Tunbridge Wells. The clinic was established in 2015 as the result of a multi-million pound investment to create a state-of-the-art luxury boutique aesthetic practice, complete with consulting rooms, operating theatres and cosmetic dentistry facilities on site.
Bella Vou approached Quantum PR for marketing and public relations support. The clinic’s director was keen to undertake a comprehensive, multi-channel communications campaign, incorporating public relations, direct marketing, advertising, social media and digital marketing. In particular, Bella Vou asked Quantum to raise the clinic’s profile and that of lead surgeon Amir Nakhdjevani, by securing media coverage in national news and lifestyle publications.
Quantum PR secured more than 60 positive stories during the first year, including coverage in national media outlets such as The Sun, The Daily Mail, The Scottish Sun, The Daily Telegraph, Chat Magazine, AskMen.com, The Metro and VICE. Stories were also run in key regional titles including Kent Life and SO Tunbridge Wells and primary aesthetic trade press titles including Aesthetic Medicine, Aesthetics Journal and PFMA News.