ReNew ELP – PR and marketing support for pioneering plastic recycling company
ReNew ELP is at the forefront of a new, cutting-edge technology that can convert end-of-life plastic waste into low carbon synthetic crude oil, and valuable chemicals and waxes. The company aims to reduce the volume of waste plastic that enters the environment.
Using its unique, patented hydrothermal upgrading platform, the Cat-HTR (Catalytic Hydrothermal Reactor), ReNew ELP will build the world’s first commercial scale plant at a site in Teesside, North East England. The plant will use an innovative chemical process to convert 20,000 tonnes a year of end-of-life plastic waste into sustainable oils and chemicals, contributing to the establishment of a Circular Economy.
ReNew ELP commissioned Quantum PR to deliver a comprehensive PR campaign to launch the company and raise awareness of the technology in the UK. Capitalising on the interest in plastics recycling and the Government’s desire to explore new opportunities to develop a circular economy post-Brexit, the campaign aimed to spread positive messages about the benefits of the technology and its potential applications, namely: reducing end-of-life plastic waste, generating fuel which will offset the need to extract fossil fuels, and creating valuable chemicals and waxes with a variety of applications across a range of sectors.
A key objective for ReNew ELP was to communicate with policy makers, including civil servants, members of parliament and local authorities, and potential investors as part of the media relations campaign.
Quantum was also responsible for producing marketing materials to support the launch of ReNew ELP in the UK, including copywriting for a new website and content creation for a monthly e-newsletter to keep investors and stakeholders updated on the company’s progress.
During the first six months of the campaign, Quantum PR secured more than 50 cuttings in key national trade media (including CIWM Journal, LetsRecycle.com, MRW, and British Plastics & Rubber) and regional media, as well as an interview on BBC Radio 4’s specialist environment programme, Costing the Earth.
In addition to media relations, Quantum drafted a White Paper on the role that ReNew ELPs innovative technology can play in terms of reducing plastic waste and increasing the use of recycled carbon fuels in road transport. The White Paper will form the basis for the company’s approach to lobby relevant Government ministers, departments, All-Party Parliamentary Groups and Select Committees, to meet ReNew ELP’s objectives.
Quantum also arranged visits from the MP in ReNew ELP’s constituency of Redcar and Cleveland, who offered to support the company’s efforts to lobby Government, as well as the Mayor of the Tees Valley
Quantum continues to support ReNew ELP as the company prepares to start construction of its first plant in Teesside.