Quantum PR has completed the rebrand of one of the UK’s leading landfill site operators, Cory Environmental Resource Management. The company’s rebrand to Enovert followed the sale of the landfill and renewable energy components of the business by the Cory Environmental group earlier in the year.
With 12 active landfill sites and numerous local authority contracts and private sector clients, the company needed to publicise its rebrand in order to reinforce its independence from the Cory Environmental group and to provide clarity and differentiation in the market place.
The client had already chosen the name ‘Enovert’, which reflects the company’s environmental, energy and green credentials, as well as its innovative outlook, which will enable the Enovert to develop new opportunities in the waste management and renewable energy sectors into the future.
Quantum PR initially developed a series of key messages to establish the reasons for the rebrand and compiled a comprehensive Q&A document to ensure that all Enovert’s staff were “on message” if called upon to explain the decision.
The core message was that despite the rebrand it was very much “business as usual” for Enovert, as the management team, sites and services remained unchanged.
Quantum then created the new website, comprising extensive copywriting, as well as an interactive locations map and online induction and safety portal for visitors to Enovert’s landfill sites. The website design took cues from the new Enovert logo and emphasised the company’s focus on renewable energy generation and landfill site restoration activities.
The website was completed to a strict timeframe, as the company was keen to announce its new brand identity as early as possible in the New Year. Once the website was complete, Quantum drafted and distributed a press release to leading waste and energy sector trade press, resulting in coverage with high profile target publications including LetsRecycle, CIWM and Resource Magazine.
Visit www.enovert.co.uk to see Enovert’s new website for yourself!