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Blackbox Solutions – Comms support for growing document solutions provider

Background

Established in 2012, Blackbox Solutions is one of the South East’s leading document and IT solutions providers. Based at prestigious new headquarters in Maidstone, the company has enjoyed rapid growth by offering businesses a flexible and full-turnkey solution for all their print, copy and computer networking needs, tailored to meet their individual requirements. 

The company prides itself on providing all its customers with personalised customer service. The approach has ensured that Blackbox Solutions enjoys excellent customer retention rates.

Brief

Blackbox Solutions approached Quantum PR for support with its public relations and marketing campaign. The company’s management team was keen to raise Blackbox Solutions’ profile in key trade media publications, highlighting Print IT Reseller (PITR) as its number one media target. 

Quantum PR initially assisted Blackbox Solutions with preparations to open its new headquarters in Medway Street, Maidstone. Quantum arranged for the Mayor of Maidstone to attend the official launch and ribbon cutting ceremony, and subsequently secured positive media coverage in key targets, including the Kent Messenger, Kent Business and PITR.

Quantum was also tasked with devising and implementing a media relations campaign to target key trade and regional press titles. Quantum worked closely with Blackbox Solutions’ Managing Director Colin Griffin to develop a series of thought leadership pieces for PITR and other trade media titles. Key milestones in the company’s growth, including the launch of a new IT division, new members of staff, and a new website were also promoted to key business media targets.

As well as media relations, Quantum developed a comprehensive B2B marketing strategy for Blackbox Solutions, incorporating advertising, direct marketing and awards submissions to raise awareness of the company’s offer among key decision makers. 

Outcomes

Quantum developed a close working relationship with the editorial teams at key trade media targets, including Print IT Reseller and Dealer Support. This approach yielded more than 20 cuttings in key trade media publications, including 10 cuttings in Blackbox Solutions’ key target – PITR. Blackbox Solutions was featured in six successive issues of PITR, which served to significantly raise the corporate profile of the company, as well as the personal profile of the Managing Director.

The campaign also delivered in excess of 20 cuttings in key regional and business publications across Kent and the South East, including: Kent Business, South East Business, the Kent Messenger, Thinking Business (the magazine for Kent Invicta Chamber of Commerce), Kent Director, Kent Profile and Kent Business Magazine.

Quantum PR also drafted and submitted awards entries for the Kent Business Awards, run by the Kent Invicta Chamber of Commerce. Blackbox Solutions was shortlisted as a finalist in the Business of the Year category, which was a fantastic achievement.